Firing Squad
Our opinions and thoughts on all things email marketing.
The Biggest Email Marketing Myths
We’ve all heard these myths and they do sound plausible. But email marketing is alive and kicking and here’s why.These 3 myths are the biggest myths you’ll hear and we’re here to debunk them all. ¶ Email is dead ¶ This is probably the biggest myth of them all. With the rise of social media and office communication apps like Slack, we’re no longer using email anymore right? Not a chance. For the 10th year running, email marketing is the marketing channel that has delivered the highest ROI — ahead of tv, radio, social, video, display and affiliate marketing channels.
Jason BagleyMar 15
Firing Squad’s Hail Mary
Why we’re becoming a specialist email marketing agency.After what was a really rough 2015 for us at Firing Squad, we needed to make a change. And not a change from: ¶ Firing Squad. A digital agency. ¶ to: Firing Squad. A digital commerce company. ¶ Or to: Firing Squad. A digital execution agency. ¶ No, these are just subtle changes that our clients, new and old, wouldn’t understand. “Can you build us a website?” Yes, yes we can. So who cares then what fancy words we use, we’re still seen as a company that designs and builds websites.Jason BagleyMar 14